Ohhhhh - we are so close to the end of school! It is becoming quite difficult to focus. Anyway, today we turned in our Final Project portfolio. It is quite a relief, I must say. I am also working on figuring out if I need to do anything else, and still catching up on blogs - I am finally completely updated. Today's work relates to TEKs 18(g), using time management techniques to develop and maintain work schedules and meet deadlines, and 18(h), completing work according to established criteria.
And luckily, any team who earns 90% of all of the points in this project, and turns in everything on time, will receive a 100 on the final exam - so I don't think I'll have a final tomorrow! YAY!
We will be advertising in publications such as Real Simple, Living, Nylon Magazine, and Rare Magazine, as well as one travel and one sports magazine. These magazines have a range of target audiences; Real Simple and Living are generally read by adult females, Nylon is usually read by adult and teenage females, Rare Magazine and travel magazines are read by both genders of all ages, and sports magazines are often read primarily by males. The image design in our advertisement is probably more appealing to females, but also targets the general population with the description of the product’s ethical benefits.
Today I finished Print Ad 1, which relates to TEKs 3(c), using graphic software to create and modify images, and 18(h), completing work according to established criteria.
To create my advertisement, I first sketched out a plan of what I wanted my product to be and some ideas for the advertisement of it. I looked for the ballerina and shoe pictures on Google Images, and copied and pasted them into Adobe Photoshop CS3. Then, to extract the picture of the ballerina from its background, I selected Filter>Extract, and outlined the image while pressing the Ctrl key to snap to the picture edges. I placed one of the extracted images from Photoshop on the page. I copied and pasted the ballet shoe picture into the file, over the ballerina. I used the Quick selection tool to select the image of the ballerina and dragged it, cutting the shape out from the picture above it, to the left. In Adobe Illustrator CS3, I created the background of the dance shoe company’s logo in Illustrator by using the Ellipse tool while holding down the Shift key. I placed the circle created in Illustrator into my Photoshop file and then arranged the elements using the Move tool, added words with the Text tool. Finally, I added text with the Text tool about the product to the left of the image. Doing this project relates to TEKs 9(b), developing a plan for completing a project; 13(a), developing or improving a product by following a problem-solving strategy; and 16(a), preparing a marketing plan for a(n) idea, product, or service.
Product Idea
Our product is a reusable grocery bag made from the organically grown plant materials of hemp and cotton, and is designed to decrease the amount of waste placed in landfills, which damage the environment, and help contribute to the practice of recycling. Our goal is to help people carry the items that they purchase, and at the same to establish a business that is fair to its workers and the environment. The bag comes in a variety of colors – red, orange, yellow, green, blue, aqua, and purple – that are achieved through the use of all-natural dyes. The product is approximately fifteen inches deep, twelve inches long, and eight inches wide. The bag has two straps, each one an inch wide and twenty-four inches long, which are intended to both be worn over one shoulder. The bag has one large front pocket that measures twelve inches by six inches. To work with the product, the user simply opens the bag, places their purchased goods within, and carries it with both straps on their shoulder each time they go shopping. The bag can be washed periodically in a washing machine without causing any damage to it, but should be washed with like colors.
Final Project Proposal
Team Member 1 – Carly Dennis
Team Member 2 – Byron Mann
| Project Part | Due Dates | Your Grade |
| Proposal | /50 points | |
| Product Idea | /50 points | |
| Product Design | /100 points | |
| Package Design | /100 points | |
| Print Ad 1 | /50 points | |
| Print Ad 2 | /50 points | |
| Web Page | /100 points | |
| Web Ad | /50 points | |
| Web Banner | /50 points | |
| Radio Spot | /100 points | |
| Video Spot | /100 points | |
| Portfolio | /200 points |
Total possible points on this project: 1,000
- People need a way to carry multiple things during activities such as grocery shopping. We want to create a product in way that does not have a negative impact on the environment or the workers involved. Also, to reduce waste and consumption, a reusable item for the job is important. People who buy groceries (most everyone in our society) could use this product, and would buy it if they knew about this problem and realized the impact that other many other products have.
- Currently stores provide plastic and paper bags, and in some cases sturdier reusable bags. Some consumers carry canvas tote bags or other bags made from green or recycled materials from home to stores.
